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Content Writing Intern/ Content Strategist (Journalism skills)

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|| Content Writer ||

As a content writer, you’ll be working with teams across the company (and sometimes across countries) to create valuable content to educate our customers and wow our prospects. Your work will have you fiddling with taglines on website pages, writing blog posts for feature announcements, putting together thought leadership posts for guest publications, sketching educational collateral, framing scripts for feature videos, building presentations to better explain features, birthday cards and writing press releases

|| Responsibilities ||

  • Develop, write and deliver persuasive copy for the website, email marketing campaigns, sales collateral, videos, press release and blogs
  • Build and manage an editorial calendar; coordinate with other content crafters to ensure standards
  • Measure impact and perform analysis to improve KPIs.
  • Include and optimize all content for SEO
  • Contribute to the localization of process and content to ensure consistency across regions
  • Review and implement process changes to drive operational excellence
  • Research industry-related topics (combining online sources, interviews and studies)
  • Write clear marketing copy to promote our products/services
  • Prepare well-structured drafts using Content Management Systems
  • Proofread and edit blog posts before publication
  • Submit work to editors for input and approval
  • Coordinate with marketing and design teams to illustrate articles
  • Conduct simple keyword research and use SEO guidelines to increase web traffic
  • Promote content on social media
  • Identify customers’ needs and gaps in our content and recommend new topics
  • Ensure all-around consistency (style, fonts, images and tone)
  • Update website content as needed

|| Requirements ||

  • BSc in Marketing, English, Journalism or related field
  • Tech-savvy with the ability to make complex technical matters easy-to understand even for non-technical people
  • Strong attention to detail and ability to multi-task projects and deliverables
  • Ability to meet deadlines
  • Proven experience working under pressure to deliver high quality output in a short span of time
  • Excellent verbal and written communication skills
  • Journalism skills an added advantage

Job Category: Internship Part-time
Job Type: Content Marketer
Job Location: Nairobi

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